You’re Watching Video Music Box

YOU’RE WATCHING VIDEO MUSIC BOX chronicles the longest-running music video show in the world, Video Music Box, launched and hosted in New York City by visionary DJ and MC Ralph McDaniels. Since its debut in 1983, Video Music Box has remained a Hip Hop mainstay, with McDaniels (or “Uncle Ralph,” as he’s known to legions of fans) serving as a leading Hip Hop influencer, tastemaker and documentarian, showcasing and debuting Hip Hop videos and introducing viewers to future stars like Nas, Jay Z, LL Cool J, Nicki Minaj and Fat Joe long before they were icons of the genre. With four decades of never-before-seen footage from McDaniel’s packed vault, the film spotlights the series’ global influence on Hip Hop, along with his professional and personal triumphs